About initial
Names “initial”, a local fashion group, sells both casual womenswear and menswear. Unique cutting and color combinations, help presenting the brand’s personality, are definitely the spirits of the brand.
Ever since its conception in 2000, initial has been dedicated to exploring unique, cutting-edge designs, creative and quality collections as well as supporting new bright talents, attaining themselves the reputation of possessing the most distinctive visions on the fashion scenes around the world.
Brand philosophy
Initial believes fashion is a lifestyle, a way of life that not only goes beyond mere consumption and the outward show but truly epitomizes the latest cultural scenes at large, namely arts and designs, etc. Indeed, initial is the one to undertake and realize such conviction in Hong Kong.
For initial, fashion is never skin deep but a reflection of a person’s outer and inner qualities where personality and lifestyle make much difference, hence its continual ardent support to the art and cultural scenes and the related events and happenings.
For every season, a particular theme will always be applied to the collection e.g. photo hunt, traveling, time. Designers are inspired by daily things around them and merge these ideas with the designs.
The theme will directly determine the seasonal colors.
Names “initial”, a local fashion group, sells both casual womenswear and menswear. Unique cutting and color combinations, help presenting the brand’s personality, are definitely the spirits of the brand.
Ever since its conception in 2000, initial has been dedicated to exploring unique, cutting-edge designs, creative and quality collections as well as supporting new bright talents, attaining themselves the reputation of possessing the most distinctive visions on the fashion scenes around the world.
Brand philosophy
Initial believes fashion is a lifestyle, a way of life that not only goes beyond mere consumption and the outward show but truly epitomizes the latest cultural scenes at large, namely arts and designs, etc. Indeed, initial is the one to undertake and realize such conviction in Hong Kong.
For initial, fashion is never skin deep but a reflection of a person’s outer and inner qualities where personality and lifestyle make much difference, hence its continual ardent support to the art and cultural scenes and the related events and happenings.
For every season, a particular theme will always be applied to the collection e.g. photo hunt, traveling, time. Designers are inspired by daily things around them and merge these ideas with the designs.
The theme will directly determine the seasonal colors.
Designer
Elmer Ho, the chief designer of initial, believes that initial brings a hi-end yet approachable style to the local market. Customers will recognize the brand’s unique personality through the attention to details and sensibility in the use of colors.
Designer’s Office in Japan
Office of initial chief designer, white wall paint, dark floor and earth tone furniture form a comfortable and relaxing working environment.
Moreover, we discover from the designer's blog that he likes to ask his staff to put a bird doll on their working desk, creating a relaxing and close to nature environment. This tiny discovery allow us to understand the designer's belief and love in nature more.
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