2008年11月19日 星期三

BRAND COLOR SCHEME

COLOR SCHEME USED BY DIFFERENT BRANDS


Hermes Spring 2009
Monochromatic Color Scheme
Principles of Resemblance


Gucci Spring 2008
Achromatic Color Scheme with Sharp yellow
Principle of Order



John Galliano Fall 2008
Complimentary Color Scheme + Analogous Color Scheme
Principle of Novelty




Comme Des Garcons Spring 2009
Achromatic Color Scheme




Burberry Spring 2008
Analogous Color Scheme
Principle of Resemblance


Bottega Veneta Fall 2008
Receding Colors
Prinicple of Famailiarity


Jean Paul Gaultier Fall 2008
High chroma colors
Principle of Novelty



Christian Dior Fall 2008
Natural soft colors
Principle of Familiarity



Color schemes used by different brands are very different.
Even for the same brand, it may use different color scheme for different season.
However, some brands are very consistent with their color family being used.


E.g. Comme des Garcons
Achromatic Color Scheme is used almost every season.

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